International marketing Assignment Example | Topics and Well Written Essays - 250 words

International marketing - Assignment Example The Korean consumer class is able to purchase the product as it is affordable and consumable with 90% craving it and 50% consuming it each day. Its benefits have been found to be such as the reduction of blood pressure and dark chocolate has flavanoids that are good for ones health. The main companies in Korea are Orion, Nong Shim, Lotte confectionery and Crown Snack and they dominate the confectionery sector. However, there is potential for growth in this industry as the market is still small as compared to that of other countries providing Haigh’s a large market that has a great potential for expansion. This is further boosted by the fact that among the countries that Korea imports chocolates from, Australia ranks third and Haigh’s already has an established reputation in Australia. The fact that Haigh’s chocolate has been in business since 1915 gives them a competitive advantage that has equipped the company with the data and knowledge of how the industry works. More so, Haigh’s chocolate already has a reputation for manufacturing and selling high quality chocolates. Chocolate Business In Korea — Presentation Transcript, 2009. Chocolate Business In Korea, Immersion Week Program in 2009. [Online] Retrieved on 17th April: