Business assessment Assignment Example | Topics and Well Written Essays - 3000 words

Business evaluation - Assignment Example Proposals 15 8. References 16 9. Supplement 19 1.0 Introduction Purpose of the Report The motivation behind this report is to give a basic relative investigation of two associations in the manner they are worked and overseen. This is to help us in finding what causes achievement or disappointment for associations and how various associations adjust to dynamic condition. Associations not adaptable enough to adjust to the earth can't draw in and hold capable representatives or make the most of accessible open doors henceforth can't accomplish authoritative viability. Extent of the Report To investigate the activity and the board of the two associations the report will consider how they are organized and structured to show the interrelationships among jobs and divisions and lines of power. Furthermore, report will cover association of work particularly the utilization of groups and group working. Thirdly, it will break down the ways to deal with authority and the board received by the a ssociations as this decides their prosperity or disappointment. The report will at that point examine the authoritative culture and its effect on the associations tasks and in conclusion, ends and proposals will be made on the most proficient method to improve activities and the board. Associations Background Biogenta is an assembling organization creating crop-security items and whose crucial to be the most confided in supplier of harvest assurance items on the planet. It has producing offices in 10 nations and workers in more than 80 nations. In opposition to mainstream thinking that enormous size organizations are bureaucratic in nature, Biogenta has a natural structure and a network plan where people have a place with a practical territory and an undertaking group. The CEO, Jane Morgan is a compelling pioneer and administrator whose consolation of inventiveness and development has pushed the organization to more prominent statures. The organization has an exceptionally solid cul ture which underscores on learning and improvement, assorted variety and corporate social duty. Outback Inc is a customary association run by relatives. It offers the travel industry administrations to wide scope of customers and works in a fierce domain. Being a little association, it is required to have a natural structure however rather, it is bureaucratic in nature with an utilitarian plan and almost no collaboration. Innovativeness and development is prevented by its absolutist administration style. The organization has no vision or mission and has a high turnover culture because of absence of chance for headway and representative voice. 2.0 Organizational Design and Structure Benowitz (2011, p.70) characterizes an association structure as â€Å"the setup and interrelationships of positions and departments†. An association plan then again, is the difference in an association structure to empower it to react successfully to natural changes. A poor association plan and str ucture can prompt absence of co-appointment among capacities, slow dynamic, and job disarray (Corkindale, 2011). Sorts of Organization structure An association structure is dictated by the level of multifaceted nature, formalization, and centralisation. Unpredictability mirrors the measure of separation in an association; formalization demonstrates how much an association utilizes rules and techniques to coordinate conduct while centralisation reflects how force and authority is conveyed in an association. Gitman and McDaniel (2008) perceive two sorts of

Applying the Doctrines of Entrapment and Outrageous Government Conduct Essay

Applying the Doctrines of Entrapment and Outrageous Government Conduct - Essay Example The need to adjust the requests of peace, from one perspective, and the privileges of the charged to fair treatment on the other, is the focal predicament that undergirds the discussion. Luckily, there are situations where the realities are of such lucidity that it isn't hard to concoct a decision that can be advocated by both law and the standards of the Constitution. It is consciously presented that this case is one of them. In view of the realities of the case, there is sufficient legitimate premise to decide for the denounced and award his exoneration based on the guard of â€Å"outrageous government conduct.† Outrageous government lead The idea that conduct of state specialists that â€Å"shocks the conscience† could establish an infringement of the option to fair treatment of the blamed and thus, could make sure about the excusal of the charges against him was first set down on account of Rochin v. California [342 us 165 (1952)]. In that specific case, the officia ls coercively initiated the charged to upchuck cases that they accepted to contain drugs. This choice filled in as the ancestor of the protection of â€Å"outrageous government conduct†, which basically gives an uncommon barrier to the charged in a circumstance wherein the police had acted in a shocking, unpardonable way that abused essential statutes of equity and fairness. This was additionally refined on account of United States v. Russell(1973):â [W]e may some time or another be given a circumstance in which the direct of law authorization operators is preposterous to the point that fair treatment standards would completely banish the administration from conjuring legal procedures to get a conviction (refering to Rochin v. California, 342 U.S. 165. It must be underscored that lone very uncommon cases ought to be considered here. An insignificant inability to reveal one’s job as a covert witness doesn't go under the meaning of unbelievable direct, as on account of Hoffa v. US [385 US 293 (1966)], nor does utilizing an expected name and personality in leading at phone exchange, as on account of Lewis v. US [385 US 206 (1966)]. For this situation, while there is no indicating that physical savagery was utilized against the denounced, the conduct of the cop Friday was similarly heinous. He had basically constrained the charged to carry out the wrongdoing that he needed him to submit, in a frantic endeavor to have some yield for his bosses who were anticipating that him should bust a medication ring. It must be noticed that the criminal accusations were for the ownership of eight ounces of cocaine and connivance to disseminate the equivalent. The eight ounces of cocaine just came about in light of the fact that he constrained the denounced to get the other 4 ounces using a loan, when the charged just needed 4 ounces. Be that as it may, much increasingly indefensible is the utilization of Jane, who Friday knew to be somebody that Bob had an eye f or. The main explanation that Bob was convinced to continue with the exchange was on the grounds that Friday conveyed Jane to disclose to him that she would return home with him on the off chance that he had the cocaine. It is much progressively inexcusable that Friday had occupied with sexual relations with this lady while covert in his activity, and utilizing her to accomplish his closures. This sort of conduct is genuinely bothering and merits rebuke. Capture In truth, it might even be contended that the guard of ensnarement is accessible to Bob. The Supreme Court makes a differentiation between the barrier of capture and the protection of ridiculous government direct, a qualification which was set down on account of Hampton v. US [425 US 484 (1976]. The barrier of ensnarement utilizes an emotional norm, it implies that for the safeguard to be accessible to the charged, he needs to

Ramsey vs. Fletcher :: essays research papers

As an understudy at Southern Methodist University, I have procured information from imperative classes to better myself, yet in addition for the advancement of my locale. I feel, as separated of humankind, that we should keep on taking a stab at an upgraded network by picking up data from different people. In any case, all together for this more noteworthy feeling of network to happen, we should acknowledge there are ethics to withstand. Socrates offered the conversation starter â€Å"have we figured out how to educate virtue?† I accept that it is a work in progress. In spite of the fact that, morals didn't have an essential job in the public arena until the mid twentieth century, I feel that we are gaining ground a wide margin to accomplish this objective in a short measure of time. In the wake of perusing ethicists Paul Ramsey and Joseph Fletcher’s words numerous inquiries were raised that would appear to have negating answers. Along these lines, different ethicists a nd understudies are committed to lean toward one side or the other.      In Paul Ramsey’s prelude to The Patient as Person, we get an away from of where he remains on morals today. Ramsey says that it is critical to keep the pledge among man and man and man and God. The pledge among man and man is that men need to have a sort of devotion to one another that is honorable (Pg. 53). For instance, when you visit the specialist you, as a patient, have a commitment to confide in the specialist. The specialist has a bit of leeway since he/she has been instructed in the field of medication. . You have confidence that the specialist will make the wisest decision for the improvement of your wellbeing. In some cases specialists misuse that part of their calling and use it to better science. James P. Scanlan utilizes the contention of finding the significant truth and logical information which is ethically difficult to get (Pg. 55). Ramsey reacts by saying, â€Å"These are healthy admonitions decisively in light of the fact that by them we are headed to make the most looking through request concerning increasingly fundamental moral standards administering clinical practice.† While turning into a specialist, one may feel as though they should continually better the field of wellbeing utilizing science. â€Å"Doctors†, Ramsey says, â€Å"Need to become moral philosophers† (Pg.55). On the off chance that the specialists don't think ethically, at that point clinical morals will gradually get scoured till there is not much. Without a doubt, there are specialists and clinical understudies who have taken a gander at this circumstance from an ethical point of view, howe ver I accept, as does Ramsey, that specialists will become involved with the â€Å"omnivorous hunger of logical research. Ramsey versus Fletcher :: articles explore papers As an understudy at Southern Methodist University, I have procured information from imperative classes to better myself, yet in addition for the advancement of my locale. I feel, as separated of humankind, that we should keep on taking a stab at an improved network by picking up data from different people. Notwithstanding, all together for this more prominent feeling of network to happen, we should acknowledge there are ethics to withstand. Socrates suggested the conversation starter â€Å"have we figured out how to instruct virtue?† I accept that it is a work in progress. Despite the fact that, morals didn't have an essential job in the public eye until the mid twentieth century, I feel that we are gaining ground a far cry to accomplish this objective in a short measure of time. In the wake of perusing ethicists Paul Ramsey and Joseph Fletcher’s words numerous inquiries were raised that would appear to have negating answers. Subsequently, different ethicists and unders tudies are committed to lean toward one side or the other.      In Paul Ramsey’s introduction to The Patient as Person, we get an away from of where he remains on morals today. Ramsey says that it is critical to keep the agreement among man and man and man and God. The pledge among man and man is that men need to have a sort of dedication to one another that is upright (Pg. 53). For instance, when you visit the specialist you, as a patient, have a commitment to confide in the specialist. The specialist has a preferred position since he/she has been taught in the field of medication. . You have confidence that the specialist will make the wisest decision for the improvement of your wellbeing. Once in a while specialists misuse that part of their calling and use it to better science. James P. Scanlan utilizes the contention of finding the important truth and logical information which is ethically difficult to acquire (Pg. 55). Ramsey reacts by saying, â€Å"These are healthy admonitions definitely on the grounds that by them we are headed to make the most looking through request concerning increasingly essential moral standards administering clinical practice.† While turning into a specialist, one may feel as though they should continually better the field of wellbeing utilizing science. â€Å"Doctors†, Ramsey says, â€Å"Need to become moral philosophers† (Pg.55). On the off chance that the specialists don't think ethically, at that point clinical morals will gradually get scoured till there is not much. Truly, there are specialists and clinical understudies who have taken a gander at this circumstance from an ethical point of view, yet I accept, as d oes Ramsey, that specialists will become involved with the â€Å"omnivorous hunger of logical research.

Gender Transition in Macbeth - Literature Essay Samples

Come you spirit,That tend on mortal thoughts, unsex me here.Lady MacbethMore so than any other Shakespearean play, Macbeth functions the most vividly as a psychoanalysis of the state of humanitys development of a sense of sexual self. Now, in a time where terms such a transgendered, pansexual, or heteroflexible are integrated into daily conversation as much as articles of political dispute or details of the latest Yankees outing, the play is all the more fascinating because it validates both Shakespeares breadth of genius and our developing notion of what it means to be a sexual human. The play functions in essence as a looking glass for any age into which one might peer to observe the manner in which we have grown or perhaps not grown; it is an honest reflection of society and socio-sexual prescriptions in all of their positive and negative ramifications. The play compels us explicitly to challenge those and implicitly all social prescriptions that limit our humanity because of idea s engendered by imperfect cultural evolution.Specifically, the play is about social pressures and the consequent fissures within sexual identity. Readings of the line quoted above may eventually lead some or even many readers to mistakenly think that it is the desexualization or (perhaps worse) defeminization of Lady Macbeth that leads to her madness, and in anger label Shakespeare a misogynist and a chauvinist pig. Others may read into it as an empowering feminist line, in which Lady Macbeth is rejecting cultures imposed gender on her and the tragedy lies in the fact that her detachment is fatal. Both of these interpretations are wrong2E Macbeth and his wife have their failure in not recognizing the difference between gender-stereotyped emotions and humanitys inherent androgyny. This is difficult to see, especially since such a message is so radical compared to Shakespeares other plays. But even those plays, while supportive of the heteronormative, carry suggestions of a more liber ated view of sexuality. Assertions that Mercutio was Romeos subconsciously spurned lover aside, Shakespeares plays abound with evidence towards his desire to break down cultural gender barriers. There is probably not a single play of his that does involve some character bemoaning what is acceptable behavior for his or her gender; it is the notion of transgendered behavior, however, and not simply anti-establishment tirades that provides the most insight into Shakespeares ideas about gender and the way female and male traits fit together. This is much greater than fleeting pleas by characters for a world free of social obligations that might restrict love (such as in Romeo and Juliet or Alls Well That Ends Well): Shakespeare is not rehashing the age old theme of a womans need to transcend socially shackles but rather exposing and critiquing a society that encourages defeminization to maintain patriarchy. Lady Macbeth becomes accomplice to both the socially subversive witches and the stifling social atmosphere, advancing the anti-life instead of pro-humanity agenda. She rejects what she thinks is her nature, but she is in fact rejecting Nature. This is the tragedy of Macbeth, and the singular cause for this most bloody piece of work.It is clear that Shakespeare embraced the notion of marriage and union; readings of A Winters Tale or Romeo and Juliet reveal the weight the union of a man and a woman carried in his mind. Macbeth suffers no lack of unification imagery; it is the nature of the play, however, to present a topic by showing its perverted side. Early on in the play, we witness the three witches encounter Macbeth and Banquo, but immediately prior to the meeting a telling exchange takes place. The first witch, angry at a sailors wife for not sharing chestnuts, says of the sailor, I will drain him dry as hay. As a succubus, she will prevent the sailor from being a fully able husband by stealing sexual satisfaction from the wife. In a twisted sense, this s exual act gives birth to discord because of its unnaturalness. This looks forward to the murder of Duncan (an unholy act born out of marriage) as well as the estrangement of the marriage itself. The problem with sex with the witches is that they do not embody female characteristics; as Banquo notes, they are bearded and thus forfeit the appellation women. We shall return to the physiological connection with the psychological in a moment, but the main point is that the witches are perverted sexual creatures who reject social norms and relish the subversion and torment of others who are bound to operate within those norms.Note that it is not their transgendered nature that makes witches evil; we have an example of successful meeting of female and male characteristics in the character of Duncan. In speaking to Macbeth, he expresses the intent of displaying feminine characteristics, [m]y plenteous joys / wanton in fullness, seek to hide themselves / In drops of sorrow. Duncan notably d isplays no sense of shame at this act. This should be no surprise; any consideration of his previous comment to Macbeth draws a comparison between Duncan and Mother Nature: I have begun to plant thee, and will labor / To make thee full of growing. There is a juxtaposition of paternal and maternal imagery in Duncans presence, bringing together stereotypical feminine traits such as caring, maternity, and tears as well as stereotypical male traits that include honor, courage, and a warrior spirit. This placement and Duncans obvious nobility and elegance give the sense that a synergy of male and female spirits is not only possible, but beneficial. The more important fact is that it can occur within a single person, separate from the consummation of marriage.It is symbolic, then, that it is Lady Macbeth who designs to kill Duncan. While it is clear that the witches are Duncans spiritual opposite, Lady Macbeths assumes a more immediate and voluntary position. In distancing herself not on ly from femininity but from humanity that forces her into the antithetical position of Duncan. Where he strives to nurture, she seeks to corrupt. Upon reading her husbands letter she notes,[y]et do I fear thy nature; / It is too full o the milk of human kindness. This sentence is doubly damning both for what she says overtly and what she also reveals unconsciously. She reveals that her husband possesses feminine characteristics: his nature is full of milk, a distinctly female fluid. More telling, however, is her conception that there could be too much human kindness; this is referring, after all, to a man who has just returned from a battle in which he unseamd [Macdonwald] from the nave to the chaps, / And fixd his head upon our battlements. But the word that is truly traitorous to her thoughts is the word human. Lady Macbeth has separated humanity from kindness.This failure to negotiate differences is repeated when she plots to murder Duncan. Her famous soliloquy begs to be misin terpreted, but we shall avoid that temptation.Come, you spiritsThat tend on mortal thoughts, unsex me here,And fill me from the crown to the toe top-fullOf direst cruelty! make thick my blood;Stop up the access and passage to remorse,That no compunctious visitings of natureShake my fell purpose, nor keep peace betweenThe effect and it! Come to my womans breasts,And take my milk for gallLooking at it purely from a physiological perspective makes apparent her mistake; it is impossible to separate ones self from ones body, but she attempts to do so in the vain hope that physiological detachment will equate to psychological detachment from her feminine characteristics. The term unsex is accompanied by the demand to make thick my blood so as to stop of the access and passage to remorse, / That no compunctious visitings of nature. This plea may apply to the stopping of the heart, making one cruel and remorseless (and eventually dead) and immune to attacks of the conscience. Equally likely , however, is the supposition that Lady Macbeth is speaking of the uterus and the vaginal canal; make thick my blood to stop compunctious visits would then refer to menstruation. This would also fit with the physiological development of her thoughts, as she moves on from the primary female genitalia to the secondary by demanding that her breast-milk be turned to gall. These demands, especially when taken with her constant abuse of the thought that what is Natural is weak, make obvious the fact that she is mistakenly distancing herself from her humanity and not her femininity.Continuing this line of thought reveals the truth about Macbeths super-masculinization at Lady Macbeths hands. Macbeth, as we know from Duncan and Lady Macbeth heels, has within him a complement of feminine characteristics. But, in true form to maintain a value of social criticism, Shakespeare has Lady Macbeth attack his masculinity for waffling in his decision to kill Duncan, asking Macbeth if he would live a c oward in thine own esteem. As we know, Lady Macbeth succeeds, but at what is not precisely clear; if it was super-masculinization that she aimed for, why is that inherently evil? We discover that this is not the case, it is instead a defeminization that she succeeds in effecting and thus a separation from Macbeths correct nature. Much like an overzealous gardener, Lady Macbeth deluges Macbeth with masculinity (so much so that he makes a sarcastic remark about it) and drowns his inherent femininity and any chance that they might have had at salvation.In the end, the epicene Macbeth and Lady Macbeth deteriorate into husks of human beings; Macbeth realizes [that he] almost forgot the taste of fears while Lady Macbeth finally kills herself in a final act of dehumanization. It is interesting and tragic, of course, that Macbeth learns to fear again and that Lady Macbeth goes insane: both of these are stereotypically feminine characteristics which they have struggled so mightily to evisc erate. Failure aside, the Macbeths do manage to disrupt society inasmuch as they buck the audiences notions regarding the conventions of masculinity and femininity. Look, Shakespeare is saying, the perversion of sexuality within our culture is capable of destroying nations, families, and couples. Shakespeare is not, however, saying that social incarceration is a death sentence. He is instead speaking into existence the possibility of sexual elevation, wherein his readers would believe in a positive androgyny of feminine and masculine, and thus at least accept if not strive towards it.

The Rationale Behind Rwandan Foreign Policy - 1102 Words

Despite these challenges, it was necessary for me to conduct elite interviews with government policy makers through field research. Intrinsic case study research methodology was the primary instrument in the gathering and interpretation of this thesis. I wanted to study in order to learn, understand and explain the rationale behind Rwandan foreign policy. Rwanda’s horrific history with the inactions of the international community made the case study appear to be very interesting. There are only a handful of modern post-genocide states whose foreign relations is at some level dictated by how the international community responded to the massive human rights violations. For Rwanda, the reaction was minimal during the massacres, but grew†¦show more content†¦This period holds significance in creating an environment of trust between policy makers and me. These early interactions made it significantly easier for me to conduct more targeted interviews during my second resea rch period. Rather than worrying about fraying relationships with interviewees who could stop any future interview, I could fall back on the prior relationship if the interviewee felt irritated about my questions. For example, during an interview with General Joseph Nzabamwita I was able to press him on the subject of a conspiracy against Rwanda. He insisted that there was an international plot of some type conspiring to prevent Rwandan development. When I asked to explain more, he would refuse and instead comment how it was my responsibility to provide validity to Rwanda’s past and current actions. I was able to press General Nzabamwita more on his comments because I did not worry about causing tension and loss my privileges to interview him in the future. The relationship I created with him during the first leg of the field research provided me with a cushion in order to press for answers without fear of repercussions. Examples of this occurred throughout the second period of my field research. After the first period of research finished, I travelled to London in order to collect and review the current literature on Rwandan foreign policy. This in-between field work period focused onShow MoreRelatedAn Analysis and Evaluation of the United Nations Peacekeeping Role in Rwanda2919 Words   |  12 Pages1994 (Shawcross 2000). This systematic killing remains a bitter memory for all who witnessed and survived it. Rwandans killed Rwandans, decimating the Tutsi population of the country and also targeting moderate Hutus. Lamentably the peacekeepers did not prevent the genocide, nor did they stop it once it started. This failure has left deep wounds within Rwandan society, and seriously questioned their relationship with the international community, in particular the UnitedRead MoreAppraisal Techniques of Public Investments and Projects62994 Words   |  252 PagesInvestment Appraisal techniques in its programming of public sector investments. It describes how public sector investments should be assessed at conception or programming stage. The modules introduce the basic concepts behind the appraisal techn iques and their applicability in the Rwandan context. It describes the DCF methodology, the shadow pricing methodology and performance measures and decision criteria, together with financial and economic analysis techniques. By their very nature, public projectsRead MoreUnited Nations Role in Conflict Management in Africa: a Case Study of Darfur11729 Words   |  47 Pagesand international relations among different ethnic groups each of whom is conscious of its origin. In realization of the foregoing, proliferation of diverse ethnicity in different countries of the world has given impetus to understanding the rationale behind the clamour for global peace and security, Therefore, ethnic nationalism and international conflict have been dialectics of irreconcilable opposite. Odewunmi(Ph D) and Olori Patrick identified economic as one of the frequent causes of conflictsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagescolonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same time, without serious attention to the processes and misguided policies that led to decades of agrarian and industrial depression from the late 1860s to the 1890s, as well as the social tensions and political rivalries that generated and were in turn fed by imperialist expansionism, one cannot begin to comprehend the

Christianity, Islam, And Judaism - 1636 Words

Christianity, Islam, and Judaism All three religions believe and worship the same God but they do it in different ways. Judaism happens to be the oldest religion today but they don’t have an official creed. They aim to teach you about God, the Messiah, human beings, and the universe which makes Jewish beliefs very important to them. But it is important to understand that being Jewish is more of a race and culture than it is a religion. Some Jewish people may have no interest in Judaism. Judaism has some similar beliefs with Islam and Christianity but they are more different then similar. Islam is the second largest religion in the world and they have 1.2 billion adherents. All of the adherents know about the â€Å"five pillars â€Å"of Islam which represent the framework for a responsible and good life. Islamic people believe that they are here on earth as God’s servants to create a moral social order. They believe it’s all a test for humans to prove if they can choose from right and wrong and make good decisions. There isn’t a certain sin not to do, it’s just trying not to fall under the temptations of all the bad things in life and God will be with you as long as you are attempting to be good and stay on the correct path. Christianity shows their faith differently than the other 2, they like to do baptisms when you are a baby or when you become Christian and become a believer. They like to have Sunday gatherings and read scriptures from the bible and have group prayer and singing.Show MoreRelatedJudaism, Christianity, And Islam992 Words   |  4 PagesJudaism, Christianity and Islam are three of the most recognized monotheistic religions worldwide. These religions are often referred to as the Abrahamic religions because of their history to the founding father, Abraham. Judaism, Christianity and Islam are closely related with varying differences. 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These three have been called â€Å"Abrahamic religions† because their history has been traced to the Hebrew Bible and more specifically Abraham. Christianity, Judaism and Islam have similar beliefs in reference to their view of a deity, the afterlife, sin, salvation, and style of worship. The view each

Personal Transferable Skills

Question: Discuss about the Personal Transferable Skills. Answer: Introduction Employment skills are also called Transferable Skills because they can be transferred from one field to another. People develop these skills among themselves in all the areas of their life such as school college sports events once these developed can be transferred to any job, developing these skills helps in getting a push to a career and be successful in the corporate ladder. Personal transferable skills or employable skills are the most essential skills for any employee or candidate seeking a job (Ashcroft, 2012). As Per a research most of the candidates graduating from Colleges are unemployable because they lack the general employability skills (Rarr, 2014) such as communication skills, leadership skills, time task management also team working skills. These skills are developed over time by the candidate in his social setting, college and general upbringing environment various events he participates in and day to day life chores (Skills you need, 2013). An Australian research in the year 2013 Identified 4 main clusters of skills which contribute heavily in career planning and getting a job. The four Clusters are (Bennett, 2014) Communication Skills which involves effective speaking, listening and writing, computing. Problem solving skills which includes decision making and follow through, research about the social and political factors, reworking and applying knowledge. Team work skills includes cooperating with others, handling disputes, managing differences, motivating people etc. Managing and organizing skills includes planning and executing tasks, decentralize authority and responsibility, handling contingencies and ability to work independently. Skill Gap is the major concern which every employer faces, Skill gap may be defined as the difference in the skill which the employer wants and what is available in the person looking for a job. US in 2014 had 4.3million jobs on offer while 9.7 million people were looking for a job thats almost 2 people for 1 job and yet the employers couldnt fill all the position with people of right skills (Shah, 2013). To understand and know what are the major skills that an employer wants two Areas Namely Accounting and Finance IT were taken up with five Job Advertisements of each area analyzed. Job advertisements were taken From Seek.com- Leading Job search portal in Australia. Accounting and Finance Job Advertisements (Seek, 2016) Company Job Responsibilities Educational Qualifications Skills Required Payroll plus Assistant Accountant Balance sheet management Invoicing Tax Audits Preparation of returns Financial reporting CA/CPA qualification 2+Years of experience in same Industry o Self -Motivated o Team Player o Excellent Communication o Data analysis Prosperity advisers Accounting Tax Adviser business restructuring, tax planning and research, benchmarking and cash flow analysis CA qualified with 3+ years experience in a chartered environment. o strong business acumen o Excellent communication o Client handling o Team Leader o Developing network and Strong business ethics QBE Finance Business Partner financial analysis and commentary annual budgeting process Monthly management reporting CA/CPA qualified FPA/ business partnering experience o ability to work to deadlines with excellent time management and organizational skills Excellent communication and inter-personal skills o negotiation ability skills Bentley Findex Internal Auditor audit process, including scheduling and scoping the audit, designing and executing audit tests, drawing appropriate conclusions and drafting audit reports. CA, CPA, CIA or equivalent 3+ years of experience o Strong understanding of business o Excellent written and oral communication o Team and task management skills o Good with deadlines Lloyd Harrington Australia Business Services Manager Client handling training and development strategy MBA -Finance With 2+ years of experience in the same industry o Perfect written and verbal communication skills o Excellent interpersonal skills. o Relationship handling o Team leadership skills Source: Own IT Job Advertisements (Seek ,2016) Company Job Responsibilities Educational Qualifications Skills required Melbourne Water Business Analyst functional and system analysis standard business analysis and process improvement techniques. Business finance/ IT related discipline with 3+ years of relevant experience Extensive experience in Business Analysis negotiation and customer service skills collaborative team player effective interpersonal skills Telstra Senior Business Analyst Establishment of TSS Reporting Framework and development of TSS Tactical Reporting Business, Finance and/or IT related discipline with demonstrated experienced in a similar role. Good Business Acumen Ability to communicate effectively Good written English skills Self-motivated Virtualite Automation Test Analyst Design test scenarios Review business, technical and architectural requirements Design and execute test scripts Experience with Backend API testing: REST, JSON, XML Experience testing iOS and Android mobile apps Good reporting skills Ability to handle team Virtualite Front End Developer Google Analytics and A/Bsplittestimplementations data analysis UI Design Development for Desktop, Mobile apps Experience in UX/UI and digital analytics Knowledge of JavaScript HTML5/CSS3 Time and task management J5 Group Senior Information Security Consultant Review technology objectives and security requirements, deliver security solutions governance and risk guidance internally and externally. Extensive Security Consulting experience minimum 3years - Internal or External understanding of Security Architecture Stakeholder management Team Worker Good negotiation skills Source: Own Findings For all the advertisements analyzed in accounting and finance vertical the major requirement was excellent communication skill, Data analysis skills, Team player, Problem Solving skills and time and task management skills and good negotiation skills. When analyzing the IT vertical job advertisements, the major requirements were communication skills, good understanding of the subject (Technical skills), Ability to handle team, time management skills. In both the verticals it was communication skills which were most important as right from the start we have to have the ability to communicate what we are trying to say. Most of the jobs require reporting to senior officials through presentations, business reports therefore good written and oral communication skills are demanded. Top Five Skills required by the employers (Career studies, 2015) Communication skill Negotiation skills Time management skills Relationship management skills Team player Conclusion Personal transferable skills or employable skills are what determines the success of a person in the corporate ladder. From the above findings, it can be easily concluded that communication skills- oral and written are most demanded by the employers (Smale Fowlie, 2015), there are enough opportunities in the world and the kind of skill gap faced by the employer it wont be difficult for the someone to grab the opportunity if focused well on the top five employability skills. References Ashcroft, L. (2012). Developing competencies, critical analysis and personal transferable skills in future information professionals. Library Review, 53(2), 82-88. https://dx.doi.org/10.1108/00242530410522569 Bennett, R. (2014). Employers' Demands for Personal Transferable Skills in Graduates: a content analysis of 1000 job advertisements and an associated empirical study. Journal Of Vocational Education Training, 54(4), 457-476. https://dx.doi.org/10.1080/13636820200200209 Career studies,. (2015). 1. Top 10 Transferable Skills. Career Studies GLC2O. Retrieved 30 December 2016, from https://www.careernotes.ca/employability/top-10-employability-skills/ Rarr, V. (2014). 99% of today's graduates are not employable - Vanguard News. Vanguard News. Retrieved 1 January 2017, from https://www.vanguardngr.com/2014/09/99-todays-graduates-employable/ SEEK - Australia's no. 1 jobs, employment, career and recruitment site. (2016). Seek.com.au. Retrieved 30 December 2016, from https://www.seek.com.au/ Shah, S. (2013). The use of group activities in developing personal transferable skills. Innovations In Education And Teaching International, 50(3), 297-307. https://dx.doi.org/10.1080/14703297.2012.760778 Skills you need, (2013). Transferable Skills | SkillsYouNeed. Skillsyouneed.com. Retrieved 1 January 2017, from https://www.skillsyouneed.com/general/transferable-skills.html Smale, B. Fowlie, J. (2015). How to succeed at university (1st ed.). London: SAGE Publications Ltd.

Rosa Parks Essays (864 words) - Community Organizing,

Rosa Parks Rosa parks was born on February 4,1913, in Tuskegee, Alabama. She was a civil rights leader. She attended Alabama State College, worked as a seamstress and as a housekeeper. Her father, James McCauley, was a carpenter, and her mother, Leona (Edward's) McCauley was a teacher. Rosa P. had one younger brother named, Sylvester. Her family lived in Tuskegee. When Rosa was two years-old her parents split up and she, her mother, and her brother moved to her grandparents farm in Nearby Pine Level, Alabama. Her grandparents were one of the few black families who owned their own land, rather than work for someone else. Although they were poor, they were able to raise enough food for all. During the first half of this century for all blacks living in America skin color affected every part of their lives. The South in particular was very racist. Slavery had been abolished only by some fifty years earlier, and blacks were still hated and were feared by whites because of skin color. Jim Crow had a law separate but equal. The Supreme Court ruled in 1896, that equal protection could not mean separate but equal facilities. Blacks were made to feel inferior to whites in every way. They were restricted in their choices of housing and jobs, were forced to attend segregated schools, and were prohibited from using many restaurants, movie theaters. Rosa Parks said, years later, Whites would accuse you of causing trouble when all of you were doing was acting like a normal human being, instead of crining. You didn't have to wait for a lynching. You died each time you found yourself face to face with this kind of discrimination. Rosa Parks didn't like attending a poor, one-room school, with few books or supplies, not being able to stop on her way home from school to get a soda or a candybar. She hated how they were parts for blacks like restaurants, trains, and bus and even being forced to give up her seat for a white person. Rosa's mother, Leona McCauley, worked as a teacher, and the whole family knew the value of education. Rosa attended the local black elementary school, where her mother was the only teacher. When she graduated, the family worked hard to save enough money to send her to a private school for black girls. At the age of 11 she began to attend Montgomery Industrial School for Girls. At the age of 13, she started a Booker T. Washington Junior High, a black public school in Montgomery. When she graduated, two years later no public high schools in Montgomery were open to black students, who were then forced to abandon their education. The McCauley family was determined that Rosa would succeed, and they worked together to raise enough money to send her to Alabama State College to finish her high school classes. When Rosa was close to graduating, though , the family fell on hard times and could no longer afford schools, etc. Her grandfather had died a few years earlier, and her grandmother became ill. Rosa decided to leave school for a while to help take care for her and to help out on the family farm. Her grandmother died soon after, and then her mother also became ill. Rosa was forced to abandon her classes for good. In 1931, Rosa met and fell in love with Raymond Parks, a barber who was active in civil rights causes. They were married in 1932 and settled in Montgomery. Raymond Parks encouraged Rosa to finish her education, and she received her high school diploma from Alabama State College in 1933. After her marriage, Rosa Parks worked at several different jobs, as an insurance saleswoman and as a seamstress, doing alterrations either in a shop or in peoples homes. Through the Depression, both Parks and her husband were fortunate to be able to find regular work. Leaders in the black community planned the strategy to challenge parks arrest, because she sat in a white seat in a bus. To protest the unfair treatment and to show their strengh, they decided to stage a one- day boycott of the city's buses on the coming Monday. As Nixon said, The only way to make the power structure do away with segregation is to take some money out of their pockets, and considering that 70 percent or more of the Montgomery bus riders were black, they were in position to do just that. Ministers of black churches were soon involved in the planning, including Rev. Ralph Abernathy

Jianqiao RRR 1 Essay

Jianqiao RRR 1 Essay Jianqiao RRR 1 Essay Jianqiao (Irons) Ye Christy Krumm AE 20C / Reading Responsible #1 Revision #1 19 November 2014 In the article â€Å"A Visit To Grandmother† which is written by William Melvin Kelley, the author writes that Mr. Charles Dunsford is jealous of his brother GL Dunsford when their mother is telling the anecdote which was about the horse, GL and herself. During dinner, he complains that his mother often loves GL more than him. The astonished old lady tries to justify her behavior by arguing â€Å"I did not love any one of you more than any other!† (166). However, Charles does not forgive her at all and rushes away. In this article, it is easy to tell that the only similarity between Charles and GL is that they lived together until Charles was fifteen. When they were living side by side, Charles found that his mother always spent much time with GL and paid little mind to him. Thus, he left for Knoxville. Thirty years later, while Charles is dining with his family, the old lady is still talking about the anecdote of GL and she even asks Charles â€Å"You remembered how t ired we were, Charles?† (165) The old lady remembers most of the times playing with GL but she totally forgets that Charles is not present until he says â€Å"I wasn’t here at the time† (165) and â€Å"I left here in June of that year† (165). Although Charles’ mother says that she loves all her children even though she may treat them differently, I think that she loves GL more than Charles because despite the fact that Charles is much more

Two Ways Rococo Painting Differs from Baroque Research Paper

Two Ways Rococo Painting Differs from Baroque - Research Paper Example The first way that the two movements of Baroque and Rococo were different about was the choice of themes for the paintings that came as a result of major influences on the art during the different historical periods. The themes that Baroque artists used were often of religious, Catholic content or reflected some kind of dramatic events. For example, it is obvious when analyzing the painting The Entombment of Christ, where one of the most significant events in the life of God’s son is being depicted. Caravaggio, the author of the painting, is among the most famous artists who painted using the stylistics and themes of Baroque. This particular painting demonstrates the most conventional of the plots used for Baroque paintings. Rococo, as an art movement that initially originated in architecture and interior design, as well as variety of ‘minor arts’, and only later translated into paintings, is generally flirtatious, playful and delicate in comparison to Baroque pai nting. This was in part due to the choice of themes of a less grave or significant nature, which in terms of comparison of it with Baroque indicated departure from serious themes and almost altogether abandoning religious plots. Moreover, erotic motives also become important in this artistic movement, as can be seen on Boucher’s painting Cupid a Captive. This painting in additional indicates the development of theme of nudity that was seen with more orientation on pleasure and entertainment than nudity as depicted by Baroque painters.

Retirement Planning Essay Example | Topics and Well Written Essays - 1000 words - 4

Retirement Planning - Essay Example One must consider all your current expenses and how your financial needs and responsibilities will change over time as one approaches retirement age. Once a person reaches retirement age many of your current day to day expenses such as gas, car payments and maintenance, and other family expenses will diminish. Other financial responsibilities will most likely be paid off such as personal loans and mortgage payments, but there are other expenses that will likely increase such as medical expenses and entertainment. On average conservatively speaking individuals need around 80% of their current income in order to be able to live with the same current standard of living after retirement, but if one plans to do a lot of traveling and entertainment your allocation for retirement income will need to increase to 100% -120% of your current income in order to meet your future financial needs after retirement sets in (Hazell, 2012). By carefully planning and analyzing all your current and future expenses your budget allocation will reflect your future financial needs and be able to plan ahead in order to find out how much extra savings one must allocate every month in order to meet your retirement goals and lifestyle choices. After analyzing my current situation and future needs and wants I determined that I will require 100% of my current income in order to live comfortably and still be able to do some traveling while having enough extra income for entertainment. Based on the premise that an individua l who is currently 25 years old with a current income of $55,000 a year, approximate future pension of $20,000, and estimated social security payments totaling $19,019 a year who wants to retire in 40 years by age 65 and with a life expectancy of 80 years old will need an additional $625,300 by age 65 or $184,908 in todays dollars. In order to maximize my return on investment while maintaining a conservative risk profile for risk adverse investors I will diversify my

Christian Science Essay Example for Free

Christian Science Essay Modern day America is home to many Protestant groups, most of which had their foundation largely influenced by 19th century Protestantism in the region. During the period, irresistible dynamism rocked American Protestant groups, coinciding with an epoch in which the American society readily allowed the founding of new churches and religious movements. Amid growing revivalism and much freedom to develop, the 19th century also saw mounting interest in millennialism and the rise of Adventism. All these resulted in new Protestant groups, some motivated by the looming Second Coming of Christ and while others invented new religious doctrines. A few broke away from existing churches while others claimed their foundation in new revelations. Among the key churches founded then include the Jehovah’s Witnesses, the Church of Jesus Christ of Latter-Day Saints, Christian Science and the Seventh-Day Adventist. The Church of Jesus Christ of Latter-Day Saints, popular as the Mormons and founded by Joseph Smith, was among the first churches to be formed. In his boyhood, Smith experienced visions via which he was advised against joining existing churches, and told he would be active in restoring true Christianity. In 1823, he was guided by a heavenly messenger named Moroni to a hill in New York, where he discovered strange writing covering two thin golden plates. His translation of the writing, aided by Moroni, is now the Book of Mormon and is based on Christ’s teachings. Mormons deem their faith akin to that founded by Jesus in North America. Although they accept the influence of the old and new testaments, their scriptural doctrine includes the Book of Mormon and two other texts, Doctrines and Covenants and the Pearl of Great Price; both based on Smith’s revelations and sermons. The discovery of the Book of Mormons allured many followers to Smith’s church, whose membership is now roughly eight million, with headquarters in Salt Lake City. Christian Science was on its part founded in 1879 by Mary Baker Eddy, originally a member of a Congregational Church. As a young woman, she suffered from nervous disorders that physicians and hypnotists could not cure. She in 1866 claimed to have been totally cured after reading a New Testament account of one of the miraculous healings Jesus performed. She subsequently founded the church, which she described in her book Science and Health. Its members disregard formal creeds and doctrines, with some fully devoting themselves to tutor others how to use ‘scientific prayer’ to access God’s healing love. Christian Science has over 3, 000 congregations in 50 countries, with headquarters in Boston. This church is seen as the source of New Thought, a larger American religious movement attributed to Emma Hopkins. Emma was Baker’s student and a teacher, whose students later formed new versions of New Thought such as the Unity School of Christianity, Religion Science and Divine Science and the Unity Movement. The latter has congregations in most USA cities and abroad. On the Adventist front, the Seventh-Day Adventist is the main church. It was founded by Ellen White. White was a follower of William Miller, a millennialist who founded the first Adventist denomination and wrongly proclaimed Christ would return in 1843 to preside over a final judgment. Ellen experienced many visions that inspired her books. And being a gifted speaker, she drew thousands to her lectures, in which she attributed the delay of the predicted Second Coming to Christians’ failure to obey the Ten Commandments. Today, the church has nearly four million members, with half a million living in the USA. The Jehovah’s Witnesses is also a millennialist group, formed in 1881 by Charles Taze Russell. At 20, Russell’s study of the Bible led him to a verdict that the Second Coming would occur in 1874, when Christ would invisibly return. This was to be followed by the Battle of Armageddon and end of the world in 1914. His ideas drew him hundreds of followers and membership continued to rise even after his prophesy failed to materialize. The church, with headquarters in New York, now has over two million members in 200 countries. They understand Christ to be God’s son but reject the doctrine of the Trinity and still believe that a ‘great tribulation’ is imminent. Considering that the churches discussed here are just the main ones and have followers worldwide, it is clearly evident that 19th century American Protestantism played a middle role in both the origination and molding of the course, and even beliefs, of numerous modern-day churches and movements. References LD.

A Feminist Analysis of Cloud Nine Essay -- essays research papers fc

Feminist Analysis of Cloud Nine In 1979, Caryl Churchill wrote a feminist play entitled Cloud Nine. It was the result of a workshop for the Joint Stock Theatre Group and was intended to be about sexual politics. Within the writing she included a myriad of different themes ranging from homosexuality and homophobia to female objectification and oppression. â€Å"Churchill clearly intended to raise questions of gender, sexual orientation, and race as ideological issues; she accomplished this largely by cross-dressing and role-doubling the actors, thereby alienating them from the characters they play.† (Worthen, 807) The play takes part in two acts; in the first we see Clive, his family, friends, and servants in a Victorian British Colony in Africa; the second act takes place in 1979 London, but only twenty-five years have passed for the family. The choice to contrast the Victorian and Modern era becomes vitally important when analyzing this text from a materialist feminist view; materialist feminism relies heav ily on history. Cloud Nine is a materialist feminist play; within it one can find examples that support all the tenets of materialist feminism as outlined in the Feminism handout (Bryant-Bertail, 1).   Ã‚  Ã‚  Ã‚  Ã‚  The system of patriarchy allies itself to economic power (Bryant-Bertail, 1). In the first act of the play, several references are made that allude to the economic power being held by the men. The play opens with the line â€Å"Come gather, sons of England, come gather in your pride† (Churchill, 810) and in Clive’s opening speech he makes several fatherly references; â€Å"I am father to the natives here, and father to my family so dear† (810). In the next song the line â€Å"The forge of war shall weld the chains of brotherhood secure† (810) can be found. It is interesting to also note that intermixed with these lines are references to Queen Victoria’s sovereignty. Several lines such as, â€Å"we serve the queen wherever we may roam† and â€Å"O’er countless numbers she, our Queen, Victoria reigns supreme† (810) can be found. The author intended these lines to be ironic and humorous. Even though the male cha racters are the ones saying them, they really don’t have any respect for her as a person, just as a figure.   Ã‚  Ã‚  Ã‚  Ã‚  Women are hierarchized into classes (Bryant-Bertail, 2). In this story many of the women are in separate classes. I... ...up psychology is not isolated, but considered in relation to larger institutions (Bryant-Bertail, 2). The entire play is aimed directly at this tenet. In Act One, all of the characters think one way and act another. For example while Ellen may actually be a lesbian in love with Betty, she goes ahead and marries Harry because it is â€Å"the right thing to do†. However, in Act Two, the characters no longer feel the need to hide what they are from each other. Overall we are left to compare these competing mindsets not just to each other but to the larger institutional psychology; Act One is blatantly Victorian and Act Two is set in the 1970’s. The author purposefully chose these two eras because they so heavily contrast each other. The rigidity of Victorianism and the liberation of the late 70’s when compared with the characters show us that times may change but what people think doesn’t.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Barry, Peter. Beginning Theory An Introduction to Literary and Cultural Theory. Manchester: Manchester University Press, 1995 Churchill, Caryl In Worthen, W. B. ed. The Harcourt Brace Anthology of Drama. Fortworth: Harcourt Brace College Publishers, 2000.

Coffee Shops Essay

1. To describe consumers’ decision making in different market segments when they choose retailers of coffee using CDP. 2. To identify additional research that should be conducted to validate assumption about consumer decisions at each stage of the CDP model. 3. To learn how to organize marketing program should be provide for our customers after recognize their decision making process. 4. To see the impact of brand positioning to the consumers decision making. 5. To recommend marketing strategy after learn about consumers decision making process. 1. 0 Summary 2. 0Problem Identification Figure 1: Crimson Cup market segments As a wholesaler of coffee and tea and a provider of marketing programs to independent coffee shops and retailers, CrimsonCup has experienced growth over the past decade and is within range of becoming the nation’s second- or third-largest alternative to Starbucks. Figure 1 show about the segmentation of the Crimson Customers which divided into primary customers and ultimate customers. Primary customers are the independent coffee shops, grocery and restaurant. However the ultimate customers are divided into two groups; first is the consumers that buy the coffee from the primary customers and brewing at home; second is the consumers go to the coffee shops to drink coffee. The important of understanding of the ultimate customers are very important because the demand of the primary customers comes from the demand of ultimate customers as consumers. This company branding mission has focused on creating the independent retailer as the brand, rather than the product supplier. The CrimsonCup brand is featured on packaged coffee sold by retailers for office or home consumption, on mugs and cups provided to retailers and in some other promotional materials, and the firm is now considering the issue of weather it should be more aggressive in its promotion of the CrimsonCup or Coffee for Independent Thinkers brands as well as how best to develop its strategy of helping the independent coffee shops it serves. In understanding of the consumers’ wants and need, they search for many information and from the case, there is one consumer research already give some result about coffee consumption that made the university students or people that closely related to the university environment as focus group. The information get from this research need some additional approval from others finding to made their assumption about the behavior of the consumers to the Crimson Cup product or information related to the coffee consumption will be more meaningful to understand the attitudes of the consumers. By using the consumer decision making model, we are trying to analyze the consumer behavior in consuming coffee and make our recommendations about what strategy should be focus by this company and to suggest some alternatives to solve their problems and to get more opportunities in this industry. 3. 0Analysis We are using the consumers’ decision making model to analyze the consumer behavior of this company. 3. 1Market Segmentation Evaluation The differences of consumers in making decision will make them divided into difference segments in the market. Before we continue to discuss about the consumer decision making process that shows in figure 2, we underline first the environmental influences and individual differences because this two elements in the CDP’s model will be important to most of part in the consumer decision making process. Environmental Influences We found that the environmental influences for this product are culture, family and situation: 1. Culture: The customer segments in this case change over the past year. The American coffee culture brought on by an insurgence of gourmet coffee retailers and than evolved to a point where â€Å"getting a coffee, going out for coffee, is our little space in the workday to call our own†. The evolution of the culture show that how important of coffee in the American culture and they consume it anytime that more than just take the coffee in their breakfast early in the morning. 2. Family: From the research, one of important factors that influence purchasing decision is recommendation from family or friends. 3. Situation: The consumption of coffee in this market segments can also influence by occasion factor means when the whether at that time in winter, they will take more coffee rather than during summer. Figure 2: Consumer Decision Process Model Individual Differences 1. Consumer resources will make individual influences because the consumers in this case have different resources especially time, students or people that working in the university will have limited time to spend for searching location for the coffee shops. They will choose the nearer shops to take a little break to make them fresh. For the money resources, they are not constraint of it because from the research price is at sixth factor that encourage them to buy the coffee and seventh factors that discouraged them to not take it. We can predict that, the consumers in this coffee drink market are not price sensitive because of enough money resources. 2. Attitudes: The beliefs and feeling that more on quality and convenience place when they consume the coffee will make differences to their individual factors. Percent Beliefs and feeling 1. 58 Regularly buy coffee at coffee shop said coffee shops offer better-quality coffee. 2. 33 They think coffee shops sell better coffee than those of their competitors 3. 37 Purchase their coffee at coffee shops instead brewing it at home normally goes to the closest one. 4. Personality: person that need more energy and have busy lifestyle will take more coffee rather than people that consume it because of social activities like to spend time with their friends with coffee. 3. 2Need Recognition. Consumers in the coffee market will start recognize that they need to take a cup of coffee at least when there is environmental influences occurs, when their mind set that they must take coffee as the term as ‘consumption norms’ in their culture, they will need to take it anytime. That is the reason why the American will take coffee not only in the morning like Malaysian in their breakfast but anytime when it crosses to their mind. They also will take coffee more in the winter season because their need to make themselves hot and tasty, as well as the routine and tradition of sharing a drink with friends as a social event. For individual differences, the need of the student and people in the university will be differences each of them depends on their psychological affect that when they want to have energy or avoid sleepy when they doing their work, they have to take a coffee. The need recognition for this group will be high when they have many assignments that must be done every time and have to stay up at night. 3. 3Search When the consumers had need recognition process in their mind, they will start with making internal search. In their memory will have some information when they are exposing and have retention to some coffee brand before in their mind. Marketer must stimuli the consumer memory with their activity and non-marketer also give some conformation in this process that consider as external search. Even from the research said that brand is not factors that really encourage or discourage them to choose the coffee but how the marketers positioning their brand still are important. In this case, the marketers generally make TV commercials, store displays, give free samples in the mall and fliers and newspaper coupons to influence the consumers but approach that use by the Crimson Cup to position their product using: 1. Their position statement is â€Å"coffee for Independent Thinkers† as approval to consumers that they will get quality drinks in a clean and friendly environment. From the report said, â€Å"People see ‘coffee for independent Thinkers’ and come in to the coffee house. They like the message. † 2. The Crimsoncup believe that quality can make consumers perceive more better to their product and because of that, they offer quality coffee bean that: Have Fair Trade Certified Organic coffee are certified by USDA (Quality Certification Services) Signature blends. Flavored coffees in light, medium, and dark roasts with Class I Specialty Grade Coffee. Non-marketer also will stimuli them because in this case, word-of-mouth from other people experience will influence them to get information about a new coffee house. Recommendation from family and friends also will influence them to choose the coffee shops. The more effective stimuli expose to the consumer the more intention the brand will be keep it the memory of the consumers. 3. 4Pre-Purchase Evaluation of Alternatives Again this process will influence by environmental influences and individual differences. If they have and experience before with satisfaction after consume the coffee drink, positive reinforcement will be happened to encourage them to use this information in the pre-purchase evaluation alternatives process. But the most important element here is the influence or recommendation from the family and friends to choose the coffee shops or to buy the coffee brands. Here, factor that encourage and discourage will be play in the consumer mind while making evaluation. Research finding is like table 1 and table 2 that mention about factors encourage and discouraged consumers to return to the coffee shops. Table 1: Factors encourage consumers to return to the store Factor Description Score 1. Location Highest score show that the consumers prefer to choose the closest store/shops. 6. 6 2. Taste – 6. 43 3. Atmosphere When going for social reason, atmosphere is important, but less when going alone. 6. 04 4. Price Ranked fifth 5. 19 5. Brand For a favored brand was a reason to purchase coffee for office or home use. 4. 95 Table 2: Factors discourage consumers to return to the store Factor Description Score 1. Taste Highest score 6. 90 2. Price Ranked fourth 6. 00 3. Brand. Brand ranked low as a reason for choosing a store or determining frequency of visits to the store. 4. 56 Even the locations the first choice but the reason of consumers will return to the store are combination of taste, price and location. Speed of service was also mentioned as a factor when deciding to go. 3. 5Purchase When they purchase the coffee, the factors that will attract them to come to the shop are the location and the quality that they will receive from the shop like the taste of coffee as the second encourage factors and also clean and friendly environment. From the report of the Crimson Cup Independent retailers said ‘People see ‘Coffee for Independent Thinkers’ and come in to the coffee house. They like the message’. This shows the success of the retailers to attract the consumers using the brand slogan and the services that will provide clean and friendly environment. 3. 6Consumption From the research found that the most positive items sometimes bought at a coffee shop were breakfast food such as list in table below: Table 3: others items buy in coffee shop. Food Percentage 1. 2. 3. 4. Bagel and muffins Sweets (cookies and cakes) Chai tea Not ever purchase other items 55 14 8 13 Because of the culture of American like coffee, so there is no special time for them to get a cup of coffee but for the students, the probability is drinking coffee early in the morning to boost energy before start work or at night to retain and maintain energy to stay up doing assignment until early in the morning. 3. 7Post-consumption Evaluation. From the case, if they have a bad experiences to the coffee they will make punishment with tell others consumer to not take the coffee at that shop but when they have positive experience they will came again. The research finding tell us that taste of the coffee will be the second important factors why they choose the coffee drinks and the first factor they not return to the coffee shops. So, even location will be the first factor to encourage them to come again to the shops but the taste still be most important as the first things that should be focus by the Crimsoncup to maintain the product quality. Quality is more refer to the taste and the convenience is more refer to the location. The level of satisfaction is encourage by this both factors that make the consumers perceive they receive a good quality product at the right location plus with quality extra services in clean and friendly environment. 3. 8Divestment They did not mention about anything for this process. We will suggest them to make research to identify some information like what the customers do with the bean if they brew it at home, the packaging and maybe the cup to serve the coffee. This information can be use by Crimson Cup to complete building an effective marketing strategy. 4. 0SWOT analysis of Crimson Cup coffee From the case, we analysis their company using SWOT analysis like figure below: Strength Weaknesses Statistics shows that small prepared coffee retailers are growing faster than the mighty Starbucks. Crimson Cup is has specialize in this industry by served independent coffee houses, teaching independent coffee shop owners the skills needed to operate a viable and competitive business. Greg Ubert as a founder of this company is the author of ‘The Seven Steps to Success: A Common Sense Guide to Succeed In Specialty Coffee’. We see this directly to share skills and information with the independent coffee shops retailers but indirectly influence the consumers that they will get quality services from the coffee shops. They have their own website that can search from website address www. forindependenthinkers. com or www. crimsoncup. com . Its expert baristas have opened well over hundred coffee shops around the country. Its starts-up program includes every things needed to operate independently without the constraints of franchise agreements. The coffees that they serve have quality certification like we discuss at the previous chapter. The slogan ‘Coffee for Independent perceive positively by the consumers. The Crimson Cup just focus limit their activities on the coffee and not serving bagels and muffins or sweets even there is demand of the item that found from the research. Opportunity Threat Coffee consumption is very important in American cultures. There is winter season every year in that country. There is demand for items purchase with coffee in the shops (i. e. : muffins or cookies) . Recommendation from family or friends is one of the five most important factors for influencing purchase. 58% of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee and 33% perceive that the coffee quality of this shops better than competitors There are many competitors in coffee industry that serve with multi-style of marketing strategy such as Starbucks. The negative impression of the consumers to the coffee shops will make them distribute the information using word-of-mouth as a punishment or negative reinforcement for them our others consumers. 5. 0Alternatives There are many problems we identify before so the alternatives we provide here will give suggestion to the entire problem that we will use the make effective recommendation in the next chapter. The alternative will be dividing into: Additional research that should be done to make assumption. Brand focus Marketing strategy Marketing program (IMC) 5. 1Additional Research for More Understanding of the Consumer Behavior. After we make analysis, we put the research that had been done and come with the additional research that possible to be done to make more effective assumption for this company target market like table 4 below: Table 4: Consumer Research Stage Process Done Additional 1 Need recognition Environmental influences Culture Family Situation Individual differences Knowledge Attitudes lifestyle Environmental influences Social Class Individual differences Consumer resources Value 2 Search Stimuli (to general finding) Marketer (TV commercial, etc) Non-marketer (word-of-mouth). The research should be done more focus on the Crimson Cup. 3 Pre-purchase evaluation of alternative Factor encourage and discouraged to return to the coffee shops What make consumers satisfied and come again to the coffee shops. 4 Purchase Location Price Nature/quality of assortment Store clientele can be good research because it will be influence by the social culture. 5 Consumption How they consumer When they consume Where they consume How much they consumer? 6 Post-purchase evaluation Dissatisfaction ? (punishment) Satisfaction? Reaction? 7 Divestment There is no research state in this case. How customer’s divest packaging /cups? 5. 2Brand Focus Here is the evaluation of the alternatives for the brand focus; ‘Coffee for Independent Thinkers’ Advantages: 1. Consumers like the statement, ‘Coffee for Independent Thinkers ’. Once they see this slogan shows in the window of the coffee house, they will go in the coffee house. Besides that, those coffee houses which display this slogan on the window of the coffee houses are promise to offer quality drinks in a clean and friendly environment. 2. University students are the group of people that public perceives them as independent thinkers. So, by emphasis on ‘Coffee for Independent Thinkers’ brand, drinking CrimsonCup coffee can be a trend or lifestyle for the students. 3. When consumers see the seal, they know this coffee house is offer good quality coffee and nice environment for them to enjoy the coffee. As a result, ‘Coffee for Independent Thinkers’ slowly becomes the seal of guarantee for quality coffee. This action also fulfills the need of the consumers that the taste of the coffee is the most important reason that makes consumer to come back again. So, when the consumers see the seal ‘Coffee for Independent Thinkers’, 4. Crimson Cup primary customers is the independent coffee shops, other than attracting the consumers, they also can influence the independent coffee shops retailers to perceive positively this brand slogan. 5. The impact of the slogan show from the research that 58% of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee and 33% perceive that the coffee quality of this shops better than competitors. Disadvantages 1. Another disadvantages of promoting ‘Coffee for Independent Thinkers’ brand is CrimsonCup brand has exist for a long time. Most of the people know about CrimsonCup brand because anything about the coffee will makes consumers think of CrimsonCup. For example, when we mention about CrimsonCup, consumers will start thinking of a company who sells good quality coffee bean; a company that provide training for those who would like to open a coffee house; a company offer good quality coffee and etcetra. 2. If suddenly the company changes CrimsonCup to ‘Coffee for Independent Thinkers’ brand, consumers will get confused whether this is a new brand or another company cooperate with CrimsonCup. ‘Crimson Cup’ Advantages: 1. It already establish from 1991 and use by the company. Disadvantages: 1. Consumers are not really care about the brand of the coffee when they just simply want to drink coffee. Only those consumers who purchase the coffee mainly for office or home use will care about the brand of the coffee. So, with only focusing on the CrimsonCup, the impact of promotion or advertising activities not give high impact the consumers intention. Under this kind of situation, they will just choose which coffee house is nearer and convenient for them. 2. Consumers has possibility to ranked this brand quality is same like competitors. 5. 3Marketing Strategy To overcome with the marketing strategy, we divide the alternatives with 4 P’s. For these alternatives, we are using push strategy to encourage the demand from the consumers and pull strategy to encourage the primary customers to run their own activities that can encourage the increasing of sales. 5. 3. 1Price strategy Pricing strategy for the primary customers: Alternative 1: Allowance Alternative 2: Discount Here are the alternatives for the consumers (ultimate customers) Alternative 1: Membership price. Membership price usually entitle for primary customer who purchase constantly and loyal customers. Most of them are independent coffee shop or restaurant. Here customers need to fill in the membership form. This membership duration can last for one year. Crimson Cup provide them special price and keep their purchasing track record. For ultimate customers, every time they purchase at our coffee shop they have to present the membership card and membership number, so they are entitle for 8% discount for each cup of coffee. Each time they purchase by using the membership card they can collect the points and redeem it at our coffee shop. Other than that the advantage being a membership of CC is; based from the track record and base from the personal details we have, we will appreciate our customer during their birthday by giving them birthday coupon and they can redeem it at our coffee shop. Alternative two: Quantity discount Crimson Cup chooses by giving an ‘extra amount’ is one of the good idea to encourage customer to buy in large amount especially independent coffee shop. Every 2kg customers will enjoy 200grms extra. Customer pays for 2kgs price but enjoy 2200grms coffee. From 200grms coffee can cover at least 10 cups of coffee and coffee shop can gain an extra profit from it. For our coffee shop, customers who order five items in a single receipt worth $70 and above entitle for a regular cup of cappuccino for free. This idea is to encourage customer to come in a big group. 5. 3. 2Product strategy A product is define as anything that can be offered to the market for attention, use or consumption and that might satisfy a want or need ( Armstrong and Kotler 278). Alternative 1: Crimson Coffee CrimsonCup is a specialty coffee roaster. Their coffee beans are a special blend that Armando created, which is called Armando’s Blend. It’s smooth, no aftertaste, and smells delightfully good and full fill the coffee drinker’s need. Alternative 2: Coffee Cup Coffee can use disposable cup to serve their coffee with Crimson Coffee name and tagline ‘Coffee for Independent Thinkers’. This is because we want customers to drink with passion. The brown color paper with Crimson Coffee name is actually one different layer of paper. The main function of it is actually to absorb hit and cold; meaning that if customers buy some hot drink they can easily hold the brown layer to avoid them from hot especially kids. It is also same if they buy cold drink, the brown layer is use to absorb the water so that customer no need to ask for tissue paper. Alternative 3: Paper Bags. Fair Trade is an innovative, market-based approach to sustainable development. Crimson Cup is certified organic and shade grown. This means that the products you buy maintain biodiversity, provide shelter for migratory birds and help reduce global warming. Crimson Cup Coffee use paper bag and the material can easily recycle. At the paper bag stated clearly the Crimson Coffee Brand and tagline ‘Coffee For Independent Thinkers’ . Behind the paper bag consumers can search the map for the nearest Quality Certified stores on the CrimsonCup website. Alternative 4 : Product labeling They should show the Crimson Cup Logo at the packaging of the coffee bean that sell in the grocery or coffee shops. All off the certification they get also should be publish at the packaging or cups and mugs use to serve the coffee. Alternative 5: sell muffins, bagels, cookies and cake. They should sell items like bagels, muffins; cookies and cake because of there are demands of the products that consume together with the coffee. 5. 3. 3Promotion Strategy Making joint venture Making joint venture can be one of the methods for its marketing recommendations. For an example making joint venture with famous fast food companies such as MacDonald in order to put coffee in its menu. Now a day’s making joint venture is one of the ways for companies in order to make themselves more popular like PepsiCo which joint venture with KFC or Lipton. 5. 3. 4Place strategy. Clean, friendly environment because consumers more perceive on quality and convenience. Service delivery if the place is too far. Make a target for the range of shops in one town. 5. 4Integrated Marketing Communication program (IMC) Before we suggest alternatives for the IMC, actually the goals of the marketing program are: 1. To increase more awareness about the Independents coffee shops, grocery, and restaurant those serves the coffee from Crimson Cup or sell the coffee beans from this company. 2. To increase the knowledge of the consumers about the coffee and this activities will stimulate them to come to coffee shops or brewing at home. Alternatives 1:Barista4aDay Contest One of the programs which are launched is Barista4aDay which is a program for coffee lovers as customers (ultimate customers) or even independent coffee shop owners (primary customers). The program is simple. One coffee lover gets to spend a day learning the art of Barista. A Barista is a professional who is highly skilled in coffee preparation, with a comprehensive understanding of coffee, espresso, roast degree and espresso equipment. Point of purchase Try the coffee in front of the coffee shops. Crimson Cup travel to the focus group. Go to university or potential place by lorries. Leader’s opinion 6. 0Recommendation of Strategy After we list the all alternatives for all the problems that we underline in second chapters, we come with the recommendations below in the combination of strategy that will be run to influence the consumers’ decision making process. 4 P’s Price: Alternative 1: Allowance Alternative two: Quantity discount Product: Alternative 1: Crimson Coffee Alternative 2: Coffee Cup Alternative 4: Product labeling Alternative 5: sell muffins, bagels, cookies and cake. Promotion: Making joint venture. Package to make them try the muffin as new product Place: Clean and friendly environment. IMC (annual program) Baristas4aDay with personality Research Store clientele 7. 0Plan of action Program Responsible Duration Description 1. 2. 3. 4. 5. 6. 8. 0Contingency Plan 4 P’s Price: Alternative 1: Discount during winter season Alternative two: Quantity discount Product: Alternative 1: Crimson Coffee Alternative 2: Coffee Cup Alternative 4: Product labeling Promotion: Place: Clean and friendly environment. IMC (annual program) Point of purchase at the store Word of mouth by a leader 9. 0Conclusion. Consumer decision making model is very useful to analyze the behavior of consumers start from need recognition process until the divestment process. But, to get information for the every step or process in the model, some research should be run because research will supply more reliable and valid information to make our assumption more accurate. The assumption will be use to make prediction to the consumers decision making and this information are useful when the marketer trying to strategize their marketing programme or marketing activities to supply the products that can really transfer value the consumers. Reference: Blackwell, Miniard and Engel (2006), Consumer Behavior, 10th Ed. , Thompson, Southwestern Kotler, P. (2006) Marketing Management 12th edn. , Upper Saddle River, New Jersey; Perentice Hall. Kotler, P and Gary Armstrong (2006). Principles of Marketing 11th edn. Upper Saddle River, New Jersey, USA: Prentice-Hall Inc http://www. wikipedia. com http://www. mplans. com http://www. forindipendentthinkers. com.

Definition of Room Temperature

To the average person, room temperature is the thermometer reading of the room. In science and industry, the temperature is defined. However, not everyone uses the same value: Room Temperature Definition Room temperature is a range of temperatures that denote comfortable habitation for humans. Over this temperature range, a person isnt either hot or cold when wearing ordinary clothing. The definition of the temperature range is somewhat different for science and engineering compared with climate control. For climate control, the range is also different depending on whether its summer or winter.In science, 300 K can also be used as room temperature for easy calculations when using absolute temperature. Other common values are 298 K (25 °C or  77  Ã‚ °F) and 293 K (20 °C or  68  Ã‚ °F). For climate control, a typical room temperature range is anywhere from  15  Ã‚ °C (59  Ã‚ °F) and 25  Ã‚ °C (77  Ã‚ °F). People tend to accept a slightly higher room temperature in the summer and lower value in the winter, based on the clothing they would wear outdoors. Room Temperature Versus Ambient Temperature Ambient temperature refers to the temperature of the surroundings. This may or may not be a comfortable room temperature.